The Northern Voices is thrilled to announce Nordic/Baltic Talks, a brand‑new podcast series that serves as the perfect audio companion to our site. Each up-to-30‑minute episode distills our most‑read stories into a lively on‑the‑go format—combining headline rundowns, cultural spotlights, business briefs, tech trends, and creative‑industry insights, all delivered with the cross‑Atlantic perspective you expect from The Northern Voices. Think of it as a “portable newsroom” where concise reporting meets smart context and a dash of northern flair.

The Northern Voice has a first look at Valev Laube’s new single “Halo in Freefall,” a dreamy composition currently available as an early preview track on SoundCloud.

In spring 2025, as the EU and the US both grapple with inflation, geopolitical storms and social change, striking parallels and contrasts emerge. The European Union – a bloc of 27 member states with roughly 449 million people – is the world’s second-largest economy, at about $19.9 trillion GDP (nominal, forecast 2025). By comparison, the United States alone (~336 million people) boasts roughly $27.4 trillion GDP (2023).

A polished bio and a slick headshot might get you noticed once—but they won’t make people remember you, trust you, or seek you out when stakes are high. The leaders and creatives who turn their names into magnets play a deeper, longer game. They obsess over the subtle signals most of us ignore—the mindset behind the message, the reputation behind the logo, the microscopic favicon in a crowded browser tab.

In 2015, co-founders P. Blake Renda and Julie W. Koester were huddled around a kitchen table in Naples, Florida, sketching plans for a different marketing agency. They had a bold vision: a one-stop firm blending rigorous business strategy with full-service, white glove business marketing services under one roof. Fast-forward to today, and that kitchen-table startup—Dragon Horse Agency—has grown into a multi-award-winning international firm with offices in Florida and California.

Polished logo? Check. Gorgeous website? Check. Loyal customers lining up to buy? Maybe not.

Media coverage is still one of the fastest ways for freelance and indie artists to amplify credibility, spark sales, and unlock career-changing opportunities. Yet a crowded inbox and shrinking newsrooms mean editors ignore cookie-cutter press releases faster than you can hit “send.” The good news: journalists crave fresh angles, authentic voices, and stories that resonate far beyond a gallery wall or Spotify link.

Over 40 Nordic and Baltic artists transformed the Estonian House into a living, breathing expression of identity, heritage, and hope. For the first time, artists and audiences from across eight nations came together under one roof to share stories, sounds, and traditions in perfect harmony. From immersive forest installations to a soaring concert finale, the evening brought the entire diaspora together like never before. It wasn’t just a performance—it was a deeply felt reunion, and a turning point in the cultural presence of Nordic and Baltic voices in New York.

In the windswept Baltic isles of Estonia, a young girl learned skincare secrets passed down through generations. Decades later, that girl – Eha Urbsalu – is a New York City entrepreneur bottling those very Viking beauty secrets for the world. With an international career spanning beauty pageants, fashion runways, and even Hollywood film sets, Urbsalu has never lost sight of her Estonian heritage. Today, as the founder of Viking Beauty Secrets, she blends the natural wisdom of her homeland with modern, organic skincare innovation. Her story is one of cultural pride, female entrepreneurial grit, and a mission to prove that clean, sustainable beauty rooted in tradition can captivate a global audience.

From forging cross-continental collaborations to turning street culture into sold-out product designs, New York City offers a level of opportunity you won’t find anywhere else. But in a place where ideas fly faster than cabs, simply “showing up” won’t cut it—you need authenticity, boldness, and a relentless drive. Here, eight seasoned professionals reveal what truly sets NYC apart and how emerging artists can stand out in the world’s most competitive creative hub.

From candid voice notes to immersive escape-room launches, these marketers threw the rulebook out the window—and it paid off big. Each approach proves that true breakthroughs often happen when you’re unafraid to try something fresh and unexpected. Get ready for a dose of inspiration that could spark your next major success story.

A Journey from Estonian Roots to International Acclaim - Kristi Roosmaa, an award-winning actress, singer, and producer, has carved a distinguished path from her early days in Estonia to the vibrant stages of New York City. Her multifaceted career is a testament to her unwavering dedication to the arts and her ability to seamlessly blend cultural heritage with contemporary performance.