Yahoo Cookie Policy: Your Choices Explained

As part of the Yahoo family of brands, we prioritize transparency about how we use cookies and personal data when you visit our websites and apps. This article outlines the use of cookies and the choices available to you regarding your personal information.

What Are Cookies and How Do We Use Them?

Cookies are small text files stored on your device that help us deliver our services effectively. When you access our sites and apps, we utilize cookies to:

  1. Provide Features: Cookies enable us to deliver our sites and applications to you smoothly.
  2. Authenticate Users: They help verify user identities, ensuring the security of your account.
  3. Prevent Spam and Abuse: Our security measures, supported by cookies, protect against unauthorized access and spam activity.
  4. Measure Usage: We analyze how you use our sites and apps to improve your experience.

Personalized Advertising and Data Use

By clicking “Accept all," you allow us and our partners, which include 238 companies part of the IAB Transparency & Consent Framework, to store and/or access information on your device. This can include precise geolocation data, your IP address, and browsing history.

We use this information for:

  • Personalized Advertising: Tailoring ads and content to better suit your interests.
  • Advertising and Content Measurement: Measuring the effectiveness of our ads and content.
  • Audience Research: Understanding how users interact with our services.
  • Service Development: Enhancing features and services based on user feedback and data.

Your Choices Regarding Cookies

If you prefer not to allow us and our partners to utilize cookies and personal data for these additional purposes, you can simply click “Reject all.”

For those wishing to tailor their cookie preferences, the “Manage privacy settings” option is available. You can customize your choices according to your preference.

Withdrawing Consent and Revisiting Your Choices

You retain control over your consent. At any time, you can withdraw your permission or modify your choices by clicking on the "Privacy & cookie settings" or "Privacy dashboard" links found on our sites and apps.

Learn More About Our Privacy Practices

For detailed information on how we collect and use your personal data, we encourage you to review our privacy policy and cookie policy. We are committed to protecting your information while offering a personalized experience online.

By staying informed, you can make the best choices regarding your data and privacy when using Yahoo services.